Marketing Archives – Trajan King


When’s the Best Time to Post Social Media Updates


With differences in time zones, it’s hard to know the best time to post on social media or send an email marketing message. So when’s the best time to post social media updates? Best Time to Post on Social Media Before we start, let’s be clear, the best time to post on TikTok differs from the best time to post on Instagram or other social media networks. After conducting some...

Market with a Customer Avatar to Better Reach Customers


A customer avatar, or a fictional picture of your target customer, is a great way to make sure you are tailoring all your marketing efforts to the people you know who are most interested in your products or services. If your business is geared toward several different types of customers, it is not a bad idea to develop an avatar for each of them. Develop Your Customer’s Story The first step in...

Doing business with friends and family


Thanksgiving is a wonderful time of year. It’s a time when families and friends get together to just chill. There’s not the pressure of gifts or the rush of multiple, conflicting parties for 3 weeks like there is during Christmas. It’s cozy and relaxing. Unless you went into business with someone at the dinner table and it’s not going so well. Or even worse, if you lent...

Taking Criticism Happily


As your company, website and personal wealth grows, you'll start to get more and more feedback.  Some of it solicited (after all, you can use feedback to your advantage to learn and grow), but most of it will just come in without asking. So what do I mean by taking criticism happily?

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Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.