With differences in time zones, it’s hard to know the best time to post on social media or send an email marketing message. So when’s the best time to post social media updates? Best Time to Post on Social Media Before we start, let’s be clear, the best time to post on TikTok differs from the best time to post on Instagram or other social media networks. After conducting some...
Market with a Customer Avatar to Better Reach Customers
A customer avatar, or a fictional picture of your target customer, is a great way to make sure you are tailoring all your marketing efforts to the people you know who are most interested in your products or services. If your business is geared toward several different types of customers, it is not a bad idea to develop an avatar for each of them. Develop Your Customer’s Story The first step in...
Why Tracking Churn is Vital to a Business
Tracking customer churn is vital for a business. Sales and marketing is important but keeping customers is much less expensive and time-consuming.
Doing business with friends and family
Thanksgiving is a wonderful time of year. It’s a time when families and friends get together to just chill. There’s not the pressure of gifts or the rush of multiple, conflicting parties for 3 weeks like there is during Christmas. It’s cozy and relaxing. Unless you went into business with someone at the dinner table and it’s not going so well. Or even worse, if you lent...
Taking Criticism Happily
As your company, website and personal wealth grows, you'll start to get more and more feedback. Some of it solicited (after all, you can use feedback to your advantage to learn and grow), but most of it will just come in without asking. So what do I mean by taking criticism happily?