Traffic is the lifeblood of your business. Without it, your business ain’t goin’ nowhere and fast. They say in business that sales solves all problems. Online the precursor to sales is traffic, so it’s really traffic that solves all problems.
Here are all the ways I could think of to get more traffic to your site:
Ad platforms all have ways you can buy traffic. This is the most expensive and fastest way to get traffic – you pay to get them to come to your site. The trick with paid ads is to make sure the visitors you’re paying for are targeted, in other words, they’re a fit for your product. Otherwise, it’s a waste. Here are some articles and resources:
- Running Facebook Ads Course
- 5 Biggest Facebook Advertising Mistakes (and how to avoid them)
- Facebook “Likes” on Startup Q&A
- Facebook ad tracking on Startup Q&A
2. Google Adwords
3. Instagram ads – we’ve recently found Instagram ads outperform Facebook ads. You can run both from the Facebook ad platform.
4. Twitter and
5. Pinterest ad platforms aren’t yet as advanced or useful as Instagram and Facebook, at least in our experience.
6. Make content that is original, creative and sometimes controversial, so you stand out. There are a lot of websites in the world, so yours has to offer your unique take on things. Don’t be shy about stating your viewpoint, even if…especially if, it’s different than everyone else.
7. Mix up the format. Try different types of posts – short form, long form, super long form, infographics, charts and graphs, pictograms, audio, video, slideshare…whatever you can think of to keep it fresh and different.
8. Write content that goes very in-depth about how to do something step-by-step. Make it instructive, enough that your audience will want to share it with their market.
9. Experiment with headlines by testing them as much as you can. Headlines are what get your content read.
10. Guest post on other blogs. Some say guest posting is dead. It may not work as well as it used to, but it still works.
In short: the objective of every piece of content is to make it compelling enough that people will want to 1) share it and 2) link to it (good for SEO). You may notice in this article I have linked to resources that have been useful for me (other than what we’ve written). Do that on your own site and people will find it and link to it.
11. Write a really long list of useful ideas on how to do something.
12. Search engines love video. Google owns YouTube, after all, and YouTube is the second largest search engine in the world. Facebook video is also hugely popular. Creating videos and distributing them on multiple platforms is a great way to get followers, engagement and site visits, which can be very engaging traffic. That’s why all our podcasts are shot in video first. That’s where it’s at right now.
- Facebook video is killing YouTube (this post was quite controversial. What do you think? Which platform is better for video – YouTube or Facebook?)
13. Podcasting has been big for a few years and continues to grow, partly due to its ability to drive traffic to your website. More and more platforms are carrying podcasts and soon podcasts will be easily accessible in every car. Publishing a podcast is inexpensive, takes time and a long-term time commitment that can build over time. Some things to remember when creating a podcast:
- Interview someone who has a unique insight.
- Interview someone famous or very specialized.
- Record your own rants or thoughts.
- Do something completely different and unique (bonus points for this one).
- Go behind the scenes of your company.
- Explain and teach.
- Be a guest on a lot of podcasts. Those shows will link back to your site, which is great exposure and SEO.