Here’s a play by play:
1:00 : How Nate got into branding by targeting his top companies
2:30 : Why he’s passionate about branding and how the Nike brand builds with stories
4:30 : Branding and storytelling
4:45 : How to create a story to support your brand (even if your company is boring)
5:25 : Importance of listening to the consumer and connecting. Let the consumer shape your brand
6:30 : The biggest mistake entrepreneurs and big brands make!
7:00 : Why you’re not Steve Jobs
8:00 : How big brands connect to consumers on a small budget
9:30 : How stealth mode kills your engagement
10:00 The process Nate learned after making 50+ commercials for making an engaging commercial
12:30: How Nike engages with social media to tell stories and why they shifted spending from commercials to social media.
14:45 : What to post on social media. What Nike Golf learned from mistakes when posting products on social media.
16:05 : The 3 elements needed for social engagement in each picture.
17:10 : One big mistake brands make in social media. How long videos should be. How to get people to share.
18:45 : What Nike learned from posting image of Tiger Woods on social media. Why it’s a mistake to post the same thing on each social platform.
20:25 : What content to post on Twitter, Facebook and Instragram and how to build a story between them.
21:30 : Why Hootsuite and other aggregators hurt your brand.
22:45 : Mistakes brands make with email newsletters
24:00 : How to keep your brand consistent, but keep it fresh
28:45 : “Social media has become a place where people go to complain.” How to build brand ambassadors.
29:45 : What VIP access is and how it builds loyalty. How social media helped Nike sell out the new Tiger Woods shoe in 2 days and sold 4 times more than projected.
34:40 : Kickstarter and story creation to build raving fans
