podcast Archives – Trajan King


Should you do free work?


Bry and I discuss what to do when people ask for the  “friends and family” discount. In other words, should you do free work? If you own a business, you’ll know what we’re talking about.  No matter what kind of business it is – photography, hair salons, film making, technology – when you’re the owner people will inevitably ask for a discount just because...

Netflix Says Hard Work Is Irrelevant


“It is not enough to be busy; so are the ants. The question is: What are we busy about?“ – Henry David Thoreau What constitutes an effective day, putting in a lot of hours or getting done what needs to get done?  Working hard for the sake of working hard is tiring, useless and often leads to burnout.  Many industries stress long work days: investment banking, fashion and pretty...

Leave Your Job & Occam’s Razor


A common question I get from people who want to leave their job to become entrepreneurs is, “When should I take the leap and quit my job?”  It can be scary and intimidating, but most of the time people get overwhelmed with excitement and jump too soon, without testing their assumptions to find out if anyone really wants what they’re planning to make. When to leave your job...

Cost vs. Value, Sunk Cost vs. Opportunity Cost, Hunting vs. Farming


Knowing the differences between cost, value, sunk costs and opportunity costs is vital to helping you make great financial decisions now and in the future.  It’s a very common fallacy that the amount spent on product development means that product is worth what was spent. For example, if you step on a snooty person’s shoes, he may say something like “you just stepped on my fancy...

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Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.