Since social media is such an integral part of any Internet marketing strategy, it can take up a lot of time. Time is scarce in the world of Internet marketing, so here are a few social media apps to simplify your marketing
Buffer is a great way to queue the articles and videos you want to share with your audience. You can build a library of information to share, and then you can schedule it to share with your audience when you know they will be there to see it. This is ideal for people who find it difficult to be online during the peak times to share material. You can use Buffer on your browser or on your mobile phone, and across multiple social media networks. This service is available for free.
HootSuite is an online social media management tool allowing you to connect all of your profiles to a central account so you can see what’s going on and post accordingly. There is a free version and a paid version of this service available, where the premium service allows you to have team members and schedule future updates. You can use this service online or on your mobile phone. You can use this to track hash tags and Twitter searches as well, so it is a great way to use social media as part of your customer service.
Bit.ly is a URL shortener with a social media analytics tool. Since many natural URLs are too many characters to fit within the 140 limit of a tweet, this service shortens the URL so you can include it in your tweets. Then, using the Bit.ly dashboard, you can tell how many times the link was seen and how many times the link was clicked. This can help you determine whether or not you’re posting your updates at the ideal time for your audience to see it. It’s also a great way to organize your links that you want to share later. This service is available for free and you can use it through your browser or on your smartphone.
Using any or all of these social media apps to simplify your marketing and help you maximize the time you spend with social media marketing. You’ll be able to actively participate in networks where your audience expects you to be while also maintaining all the other important parts of running your online business.