Our Website Redesign Results Are Amazing!

A couple of months ago we did a website redesign. We upgraded everything and have seen amazing results. More people are staying longer on the site and engaging with the content. They’re reading more pages, watching more videos and clicking more links. Here are some of the results:

Pageviews: up 197%
Pages / session: up 176%
Averages session duration: up 178%
Bounce rate: down 15%

In this episode we pull back the curtain and discuss how we updated it and share some of the specific results we saw from the upgrade. We also talk about some of the tools you can use to increase the engagement you get on your website.

Timeline:

0:45 – Results from our redesign! People are staying longer on the site.

1:30 – How we got the results : simplify.

3:50 – Analytics “flow” page and the heatmap will tell you where people are going so you can simplify.

4:40 – A/B testing small changes can have big results.

A/B testing software: VisualWebsiteOptimizer.com

WATCH: website conversions and audience building

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