Designing your website for optimal conversions can make a huge difference in your sales revenue. For the past 10 years, the e-commerce industry has been focused primarily on SEO (Search Engine Optimization) and traffic generation, which is important, but what about optimizing for conversions once the visitors come to your site?
A conversion can be a sale, an opt-in, a download or any other action you want them to take.
Companies typically spend $92 to bring a prospective customer to their site, but only $1 to convert them to a sale (Source: Eisenberg Holdings) and conversion rates are usually between 1-3% (Source: Steelhouse). What a huge missed opportunity!
So if your conversion rate is 1% (i.e. 1 out of 100 visitor buy) and you can bring it up to 2%, that will double your revenue! There’s a lot more leverage in working to make small increased in conversions than in trying to get twice the amount of traffic.
For more about conversions and how to make more with your website, get the Conversions Course and 15+ more courses at InvincibleRobots.com.
0:40 – What Amazon and Zappos do right
1:40 – Website conversion tactics
6:00 – A/B testing
6:45 – Standing out
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