WATCH: Website Conversions & Audience Building – Trajan King

WATCH: Website Conversions & Audience Building

Designing your website for optimal conversions can make a huge difference in your sales revenue.  For the past 10 years, the e-commerce industry has been focused primarily on SEO (Search Engine Optimization) and traffic generation, which is important, but what about optimizing for conversions once the visitors come to your site?

A conversion can be a sale, an opt-in, a download or any other action you want them to take.

Website conversions are just as important as getting traffic

Companies typically spend $92 to bring a prospective customer to their site, but only $1 to convert them to a sale (Source: Eisenberg Holdings) and conversion rates are usually between 1-3% (Source: Steelhouse). What a huge missed opportunity!

So if your conversion rate is 1% (i.e. 1 out of 100 visitor buy) and you can bring it up to 2%, that will double your revenue!   There’s a lot more leverage in working to make small increased in conversions than in trying to get twice the amount of traffic.

For more about conversions and how to make more with your website, get the Conversions Course and 15+ more courses at


0:40 – What Amazon and Zappos do right
1:40 – Website conversion tactics
6:00 – A/B testing
6:45 – Standing out

Would you like help increasing your conversions?  Become a member and get training and continual feedback on your website. Small adjustments can make a huge difference.  Click the button below to get access to the training community.

Who is Trajan King?

CFO & former Wall Street analyst helping your reach financial independence.

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Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.