Mark Zuckerberg wears the same grey shirt every day. The blue jeans, black turtleneck and New Balance running shoes of Steve Jobs are legendary. Einstein had a closet full of the same grey suit. Christopher Nolan wears the same blue shirt and blazer. The list could go on and on. What’s going on with these guys? They wear the same thing every day to cut down on the number of decisions they...
The tyranny of small decisions: how they add up
In 1888 Bertha and her 2 sons, Eugen and Richard, set off on what would be the world’s first road trip – 180 km from Mannheim to Pforzheim, Germany. This road trip is considered dangerous, but necessary to demonstrate the usefulness and viability of her husband’s recent invention, the automobile. It is a small decision that will change the lives of billions and set in motion industries around the...