Hiring freelancers is a great way to grow your company inexpensively, but it can be tricky hiring a freelancer to do something you don’t know how to do yourself. You may not have the time or desire to learn it for yourself. That may be the reason you want to hire them in the first place.
Start with understanding
While you don’t necessarily need to be able to implement every single aspect of everything you hire people to do, you should understand the main components of every service that you hire a freelancer to do.
You pay twice as much for things when you don’t understand the work people are doing for you. Why?
- They assume they can get away with taking their time.
- Making things seem difficult when they’re simple.
- It’s harder to keep them accountable for things.
If you understand the overall points of SEO, for instance, you’re less likely to pay for inefficiencies and not pay for work that doesn’t get the real results you want.
Related: Focus on the Conversions that really matter, not just glamour metrics. You got to know your numbers.
Be sure to boil down your main goals to their task and milestones to make your money go further. For example, instead of doing SEO and thinking that you want your traffic to go up by a thousand visitors every month, be clear that the real end goal is “Sales and qualified leads.”
Contact form submissions matter, but not if they’re spam. Instead track how many real leads come in over a month. Whether it’s leads or sales, by tracking the right metrics, it becomes a much easier to have clarity in regards to the ROI of your SEO.
Get a high-level understanding of the main components of any contracted work
No matter what, diving into the intricacies of the work you’re contracting out is important. You must at least understand the main components so you can hold your team accountable.