Pricing & Positioning – Trajan King

Pricing & Positioning

Pricing your product is a question we all struggle with.  If we price low, we potentially lose out on money, but pricing too high we could lose sales.  It’s tricky, but there’s more to it than that.  It depends on the kind of business you want.  Do you want a lot of clients paying a small amount, like Netflix, or a few high priced clients like Nordstroms?

We also discuss how to know when it is time to dump some of your clients so you can focus on delivering to your best clients and making the best use of your time?


0:00 – How to find the best pricing for your market
0:58 – The velvet rope and Pareto Principle
2:35 – Using price elasticity
3:38 – Your hourly rate
5:40 – 5 vs 2 weeks a year of vacation?
6:45 – The overwork culture of entrepreneurs


Will anyone buy your new product?

Testing product viability before launch

Why high prices may be better for your business

How to price your product or service

Who is Trajan King?

CFO & former Wall Street analyst helping your reach financial independence.

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Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.