While the world is going crazy catching all sorts of Pokemon creatures, investors and developers in the U.S. and Japan are rejoicing and astute technologist and marketers are taking notice. Pokemon Go is more than just a game. It’s a shift in the landscape that is subtle, but foretells of things to come in the near future.
It’s one of the reason Nintendo’s stock price for the past 3 months looks like this:
The game Pokemon Go may be a fad, but what it represents is not a fad – the convergence of old media based in the physical world and new media in the digital world, which could have big implications for your business.
Watch the latest episode for more. I’d love to hear your thoughts on the game and what it means for augmented reality and the future of advertising.