Do this first when starting a company – Trajan King

Do this first when starting a company

Finding out if anyone wants your product or services is the first thing you should do when starting a company.  Don’t make business cards or hats or t-shirts with your logo on it.  Don’t pay a designer to make a logo for you. Discover if there is demand for your product or service.

Find out if anyone will pay for your idea FIRST.

Watch or listen to this episode to find out how.


0:00 – Where to start building a company?
1:10 – My grandpa’s ball point pen.
1:30 – How to turn your idea into something.
1:50 – Write down all your ideas and categorize them. Then narrow it down.
2:20 – Why you should share your top ideas.
3:20 – Focus on one idea.
3:50 – List 2-4 assumptions to test.
4:20 – Test the assumptions with an MVP and make a sale.
5:00 – eBay was built in a weekend.
5:40 – The best idea will solve a problem.
6:25 – Revise and improve.

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Who is Trajan King?

CFO & former Wall Street analyst helping your reach financial independence.

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Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.