What are entrepreneurs told that isn’t true that my lead us astray or discourage us?
We asked our community for their opinion and the number one response was that we’re sometimes given the impression that building and growing a company is easy.
We see on social media stories of entrepreneurs who seem to have built their companies over night. The media make it look. We see ads for the simple formula to success. All you need to do if buy the magic program and you too can realize your dreams.
The hard truth is it takes dedication over years with much frustration, disappointment and headache along the way.
Think of the old ’80’s montage that shows all the work being done. In movies they shorten all that into just a few minutes because no one wants to see all that behind the scenes work. It’s boring. No one wants to see it and fewer want to do it. We want to see Rocky training in the mountains for 3 minutes. Give us the only highlights.
Even Tim Ferriss, the author of “The 4 hour work week,” admitted that he works much more than 4 hours. So the guru of working less says that it takes hard work. If you’ve read the book you’ll know he worked very hard to get the book published. He had to push through a lot of obstacles until it eventually paid off.
Growing up by dad often told me that,Successful people do what needs to be done, when it needs to be done, not what you want to do when you want to do it. Click To Tweet
Don’t get caught in the Trough of Sorrow. That’s the period of time after starting and before success where you’re in the montage. You’re working hard and haven’t yet seen results. That’s the tough part and the part where people get discouraged.
Keep working smart and be realistic and determine if you should keep going or pivot. If you do that you can come out on the other side reaping the benefits of all your hard work.
CFO & former Wall Street analyst helping your reach financial independence.
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